This is a fundamental introduction to marketing for small businesses.
Does your marketing strategy target your greatest opportunities for increases sales and achieving a competitive advantage?
There is much more to marketing than having a couple of social media accounts and an email newsletter. In this webinar, we’ll discuss market analysis and research, competitive analysis and position, as well as product price, placement, and promotion, and finish up with strategy implementation.
Note: This webinar does not cover in-depth information on forming a legal entity or taxes. If you would like more education on these topics, please visit https://sbdcmichigan.org/training and also register for a webinar or workshop on Business Legal Issues or Forming your DBA or LLC.
We’ll guide you through about 40 minutes of the most important questions to ask yourself when starting a business, pausing for audience questions and feedback along the way.
We have reserved 20 minutes for a live question and answer session, in which one of our certified small business consultants will answer questions from the audience on a first come, first served basis.